The Linki

Insights, guides, and updates on internal linking and SEO.

Understanding Robots.txt: What to Block and What to Allow

A complete guide to robots.txt syntax, directives, common mistakes, AI bot blocking, and how your configuration affects ...

How to Submit and Optimise Your XML Sitemap (Complete Guide)

Step-by-step guide to creating, submitting, and optimising XML sitemaps in Google Search Console. Covers lastmod, URL ...

Canonical Tags Explained: How to Avoid Duplicate Content | Linki

Learn what canonical tags are, how to implement rel=canonical, when to use them vs 301 redirects, and how internal ...

How to Create an SEO-Friendly URL Structure | Linki

Learn the best practices for SEO-friendly URL structure: hyphens vs underscores, URL length, keyword slugs, HTTPS, ...

What Is Crawl Budget and How to Optimise It | Linki

Learn what crawl budget is, how Google calculates crawl capacity and demand, how to check it in GSC, and how to ...

Index Bloat: How to Find and Remove Low-Value Pages | Linki

Index bloat wastes crawl budget and dilutes SEO quality signals. Learn how to audit for it with GSC, identify low-value ...

JavaScript SEO: How Search Engines Render JS Sites (2026 Guide)

Learn how Google crawls, renders, and indexes JavaScript sites. Covers SSR vs CSR vs SSG, JS internal links, common ...

How to Run a Technical SEO Audit in 30 Minutes (Free Tools)

A time-boxed 30-minute technical SEO audit using free tools: Google Search Console, Screaming Frog, and Linki. Find and ...

Structured Data and Schema Markup for Beginners: The Complete Guide

Learn what structured data and schema markup are, how to implement JSON-LD for beginners, which schema types earn rich ...

How to Run an Internal Link Audit (Step-by-Step) | Linki

A complete 7-step internal link audit guide: inventory, hygiene fixes, orphan pages, opportunities, prioritisation, ...