The Linki

Insights, guides, and updates on internal linking and SEO.

Does Internal Linking Still Matter in 2026? The Definitive Guide

Internal linking in 2026 matters more than ever. Discover how hub-spoke architecture, descriptive anchor text, and GEO ...

How to Build a Hub and Spoke Content Model

Learn how to build a hub and spoke content model that distributes link equity, signals topical authority, and drives ...

How to Prioritise Which Pages to Interlink First (The ROI Framework)

Learn how to prioritise pages to interlink using a data-driven scoring framework. Identify striking distance keywords, ...

Internal Linking for New Websites: Where to Start

Learn how to set up internal linking on a brand new website. Covers minimum viable structure, hub and spoke model, ...

Contextual Links vs Navigational Links: When to Use Each

Contextual links vs navigational links: understand the key differences, how search engines treat each type, and exactly ...

How to Fix Orphan Pages with Internal Links (The Complete Guide)

Learn how to fix orphan pages using a proven 4-step internal linking workflow. Find disconnected pages, prioritise by ...

Anchor Text for Internal Links: A Practical Guide (2026)

Learn how to choose anchor text for internal links with a 5-step framework. Data from 23M links shows variety and ...

Internal Linking Best Practices: 9 Rules for Blog Posts (2026)

Learn 9 data-backed internal linking best practices for blog posts. Includes anchor text tips, a publishing workflow, ...

Add Internal Links to Existing Content: 5-Step Workflow

Learn how to add internal links to existing content with this practical 5-step workflow. Audit, prioritise, and link ...

Internal Linking Strategy: The Complete Guide for 2026 | Linki

Learn how to build an internal linking strategy that distributes link equity, builds topical authority, and boosts AI ...